Category Archives: online marketing

Do you use a Marketing Calendar?

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A Marketing Calendar is a great way to plan out what you’ll be doing throughout the year. It will also help you plan out what to talk about in your online communications. For example, you might do a regular mid-year sale in June and July. You’ll want to get people excited about this and ready to buy, so your calendar should tell you that you need to start communicating in May, right after you’ve done your Easter campaign in April!

Once you  create your calendar, you’ll see that you will be more focused on the upcoming campaigns or events and put more intent into your online content. The better your content, they more inclined your subscribers are to action it and buy from you.

Setting up a Marketing Calendar is easy and it something that you can do pretty quickly. You can also reuse it year on year and add or remove different parts of it. About.com has a great article on how you can create a Marketing Calender and they also provide a template, so get cracking!

Where’s the napkin?

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The other day I went to the movies with my wife. We saw True Grit by the Coen Brothers, which was amazing, by the way.

Anyway, before the movie, we decided to grab some lunch at a cafe. I ordered the Nachos while she ordered the Lamb Pita. Both meals tasted great, arrived timely and the staff were really friendly. When I had finished my meal, I went to wipe my hands and mouth and discovered that I had no napkins. No big deal, I’ll just get one from the waiter. So, I had a great lunch and saw a fantastic movie. A good day by anyone’s standards!

Then I got to thinking, that this small, missing detail could really ruin someone’s experience. And if we extend that into the online world, where there are so many of these little things, the potential to ruin someone’s experience is multiplied greatly. So, taking care of the little things in your online communications such as, incorrect spelling or a broken link can really be the difference between solving someone’s problem or giving them more to worry about.

Stop marketing and start publishing

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I was talking to a business owner last week and she asked me why her emails weren’t doing so well. So, I took a look at the last few editions of here newsletter and I found that the content of the email was just talking about her business and what it did.

There was no mention of what her business could do for the customer.

Online marketing is all about the relevance of the content that you output. If you are sending out information that is not going to engage with your audience, then you may loose that audience. Once they are gone, it takes much more effort and money to get them back,if they come back at all.

So, making your content as relevant as possible will help to keep your audience engage and your business at front of mind.