I love social media, music and Apple, so when they launched Ping earlier this week, I couldn’t wait to jump on in.

Ping is a social media platform that is built into iTunes. It lets you set up a profile and follow artists and other users of Ping. I set up my account and started to look for bands and artists that I like. I was disappointed that some very established bands didn’t have a profile set up for me to to follow, but I was able to find lots of content that I liked.

Then I started to use Ping.

I wanted to share a band that I found with my friends on Twitter, but I couldn’t find a way to Tweet the content out. I then looked for integration with other social media and found it lacking. If my friends aren’t on Ping, I can’t share with them.

I then found another band I liked, who are pretty new. They have a video out that I hadn’t seen yet, so I clicked to watch. The video opened and started to play, very quickly and very high quality. Mid-way through the video, I was interrupted and wanted to pause it. I hovered over the video and there were no controls at all. I had no choice but to close the window. I found this frustrating as I regularly need to answer calls or respond to questions while I’m browsing.

The idea of Ping really excites me. As a music lover, I like to share bands that I like with others and listen to what others recommend to me. The reality was lacking for me, but I will probably continue to use for a few months to see if improvements come.