A Marketing Calendar is a great way to plan out what you’ll be doing throughout the year. It will also help you plan out what to talk about in your online communications. For example, you might do a regular mid-year sale in June and July. You’ll want to get people excited about this and ready to buy, so your calendar should tell you that you need to start communicating in May, right after you’ve done your Easter campaign in April!

Once you  create your calendar, you’ll see that you will be more focused on the upcoming campaigns or events and put more intent into your online content. The better your content, they more inclined your subscribers are to action it and buy from you.

Setting up a Marketing Calendar is easy and it something that you can do pretty quickly. You can also reuse it year on year and add or remove different parts of it. About.com has a great article on how you can create a Marketing Calender and they also provide a template, so get cracking!