Tag Archives: subject line

What device are your emails being read on?

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Smart phones have been around for a while now. I rarely walk into a meeting now that doesn’t begin with everyone switching their iPhone / Blackberry / HTC to silent and placing it in front of them, ready to bring up that email or stat at a moments notice. And with tablets quickly become mainstream, you’ve got a mobile audience that can open, click and buy anywhere.

So do you know what device you emails are being opened on?

You should. If you know how your audience is consuming your content, you can modify different aspects of you creative to take advantage of that medium. For example, if you see that lots of your recipients are using an iPhone to read your emails, you may want to consider short subjects lines. After about 30 characters, the subject gets cut off and your subscriber may not understand what you are trying to say. This is also the case for design where different button styles should be used for touch screens as opposed to mouse clicks and the length of the content.

You should be able to get this information straight out of your Email Service Providers report. If they don’t provide it as standard, ask them to implement it. You could also run a survey asking your subscribers what they use.

Thanks for reading!

 

The Subject Line

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If you’re like most marketers, you’ll spend lots of time working on your email’s copy and design. It is important to make sure that you get your message across and that you are able to generate the revenue or traffic needed to help make your campaign a success.

While spending time on these aspects of your email is great and will help your overall campaign, taking a moment to think about the subject line will give you an extra boost that will take your email to the next level.

The important thing to remember is that your recipients will judge whether or not to open your email based on the subject line and who the email is from. The design and content will only come into play after the email is opened.

So, with this in mind, you should craft your subject line to make your recipient want to open it. This means, making it intriguing so that the recipient’s interest is peaked and so it stands out from everything else in their crowded inbox. If you do this successfully, you’ll notice that your open rates start to go up.

Next, you need to make sure that your recipients aren’t surprised by the content. This means that your subject line should tell them exactly what they are about to see. Being honest and open about your content will lead to more interest, more click activity and less opt outs.

Making sure that your subject line works for your overall campaign will help you to get the results that you want.